Kolaveri Di , subconscious and meaning in meaningless

A Google search of ‘kolaveri’ produced 9,250,000 results. The song has become a rage with young listeners. The instant popularity of the song is paradoxical. When you enquire from people, who dance and sing to the tune of ‘Kolaveri’ ,whether they actually understand as to what the song is all about, the answer generally is negative. But when you ask them whether they like the song, the response tends to be positive. This is a contradiction. How can liking develop without understanding or knowing ?
It is quite intriguing to see people like and enjoy something without knowing and understanding. Knowledge is essential for the development of affect .The ‘thinking’ perspective suggests that all our likes and dislikes (evaluations) are rooted in cognitions (information or knowledge). But here is something, apparently ‘meaningless’, that is liked and enjoyed. Responses, mental or physical are reactions to something, not to vacuum. Is it possible for something apparently devoid of meaning at the conscious plane to mediate and negotiate meaning below the awareness threshold? May be connections are not obvious.


Hello Boys.. I am Singing Song..
Soup Song.. Flop Song..
Why This KolaveriKolaveriKolaveri Dee?
Why This KolaveriKolaveriKolaveri Dee?
Rhythm Correct..
Why This KolaveriKolaveriKolaveri Dee?
Maintain This..
Why This Kolaveri? Dee..
White’tu Background Night’tuNight’tu
Why This KolaveriKolaveriKolaveri Dee?
Why This KolaveriKolaveriKolaveri Dee?
My Future Dark’ku..
Why This KolaveriKolaveriKolaveri Dee?
Why This KolaveriKolaveriKolaveri Dee?
Mama, Notes Eduthuko..
Apdiye Kaila ŠnacksÈduthukø..
PapapaPapapapaPapapa Pa Pa..
Šuper Mama Ready.. Ready 1 2 3 4..
What A Change Over Mama..
Ok Mama..Nøw Tune Change’ju..
Kaila Glass’su.. Only Ènglish’sa..
ÈmptyLife’fu, Girl Cøme’mu
Løve’vuLøve’vu Oh My Løve’vu
YøuŠhøwTø Me Bøw’vu
I Want Yøu Here Nøw’vu
Gød I am Dying Nøw’vu
Šhe Is Happy Høw’vu?
This Šøng’guFørŠøupBøys’su
We Døn’t Have Chøice’su
Why This KølaveriKølaveriKølaveri Dee
Why This KølaveriKølaveriKølaveri Dee
Why This KølaveriKølaveriKølaveri Dee
Why This KølaveriKølaveriKølaveri Dee
What gets written and created at a particular time cannot escape the influence of that time. It directly or indirectly provides a narrative of life. The pre-modern literature and art followed a set pattern of rhythm, symmetry, proportion and meaning. The literary tradition had fixed structure and deviations were banished. Accordingly drama was written in well balanced verses and painting depicted the natural form (proportioned body parts). This form was a reflection of the reality of those times. The roles were cast in molds and man was a passive follower (destined). The society had a fixed structure – beliefs and roles (hierarchy and divisions) and life was predictable. The narrative told a story involving a ‘big/ grand plot’ (kings, nobles and high class- not the commoner) with a fixed linear progression of events (reflection of life progression- from birth to death). The projected conveyed the reality, hence realistic themes in the form closer to nature in harmony. Little was left to interpret, nothing grey, only absolute like progression of time in a clock.
The modern/ postmodern life after Freud, Marx and Darwin saw the dawn of an era of discontinuity from the past. The discoveries put to scrutiny the ‘followed’ beliefs and traditions which gave rise to fluidity, disenchantment and ambiguity. The signs of break from the past and discontinuity are visible in literature and other art forms (painting and sculpture). Literature saw experimentation in the form of free verse and absurd prose. The modern writings tend to open up questions in the mind of the reader and challenge him or her to re examine notions about the world. The form and style deviated from the tradition. There has been rise of abstractionism and symbolism in art forms. ‘Modern art demands a willingness to accept nonsense as sense’ (Sir John Summerson). In an abstract expression it is fair to look for a clear narrative. The story is not told, it is deciphered. It is not out there in expression rather it entirely happens in observer’s mind. Jackson Pollock in this context observed ‘I am the subject’.
The narrative now is not outside, it is inside the mind. The meaning is not out there in the lyrics of ‘Kolaveridee’, rather it is inside the mind of the listener. The broken narrative or gaps allow flexibility in personalizing interpretation. Do apparently disjoined words end up creating an important story? Does the idea resonate with a net savvy generation (a particular age group) who live in an age of broken and transient relationships? Do words create magic by juxtaposition of the opposites (black- white, empty- full) which comes close to our attempts to seek reconciliation of the irreconcilables? The song experiments with the narrative which appears as a haphazard collection of words from two languages pronounced in a fashion which is nothing less than murder of literary tradition. For the purists the song is ‘anti-literature’. But then modern life is about experimentation and search of something new and innovative because it is not as simple as it appears to be. It is a constant struggle to make sense of something which is on a perpetual state of unfolding, highly unpredictable and confusing.
The linearity is vanishing, consider the following lyrics:
Mein zindgi ka saath nibhata chala gaga, har fikr to dhooen mein udata chala gaya (Hun Dono- Dev Anand))
Badi sooni sooni hai, zindagi…yeh zindagi (Mili- Abhitabh Bacchan)
Zindgi kaisi hai paheli hai… kabhi yeh hasaye , kabhi yeh rulaye ( Anand-Rajesh Khanna)
Kaila Glass’su.. Only Ènglish’sa..
ÈmptyLife’fu, Girl Cøme’mu
The progression is from pattern, completeness and symmetry to pattern less, formless and asymmetry. Is it about life in a metro?


3 thoughts on “Kolaveri Di , subconscious and meaning in meaningless

  1. Highly assymetric and unpredictable nature of the pre modern society is what seems to have led people of the time to find symmetry in artificial creations like literary and art forms, architecture etc. It was necessary to do so inorder to negate the sense of insecurity which is normally associated with assymetry. Now, it is the same phenomenon in “Rreverse gearu” which characterises modern times. – Thanks for the insightful post Sir.

  2. being traditional is at times easy and predictable while doing otherwise is resultant of high amount of audacity and novelty…

    perhaps this is the reason it cliked on to all!!!!!

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