Harsh V Verma, Professor at FMS, University of Delhi, Delhi- 110007. Professionaly I teach to ‘earn bread’ but my ‘butter’ comes from learning. Marketing is a fluid discipline which throws up new patterns everyday. It is interesting to be an observer to such a phenomenon and study patterns.
Here at MarketingCrow I wish to share my take on two types of issues: first the issues which are taken for granted and hence not paid adequate attention to but are fundamental to understanding marketing. Second the issues related to marketing practices and strategies of companies in the present day environment.